IPG MEDIABRANDS Myopia Awareness

8 out of 10 children in Singapore will encounter nearsightedness by the time they are in Primary 6. In collaboration with IPG Mediabrands Singapore, we created an awareness campaign to inform and educate parents and children alike on the subject of “Singapore – the myopia capital of the world”. A VR simulation was created to dramatise the seriousness of repercussions from too much of digital screen time and enable users to truly experience what it’s like to be myopic.