Retail marketing is challenged by space limitation and high costs of maintenance of physical showrooms and inefficient sales team training.
Subaru lifted shopper experience to a new level with VR and AR by allowing shoppers to explore an immersive virtual showroom in full six degrees of freedom and experience the car in different conditions. Shoppers can learn about car features in an engaging manner, access to a complete 360-degree view around the exterior and interior of Subaru Forester 2019.
The showcasing of these Subaru models are made possible within a 5sqm of showroom space, and is available in Singapore, the Philippines, China, Taiwan, Thailand and Vietnam.